Why Exhibit & Sponsor?
Why Exhibit at the UK’s Leading Education Event
The Schools & Academies Show is where thousands of school and MAT leaders come to find real solutions to urgent sector challenges. As an exhibitor, you'll stand shoulder to shoulder with the most trusted suppliers in education, building pipeline, growing brand authority, and securing valuable, face-to-face time with budget-holders actively looking to buy.
Benefits of Exhibiting
Fast-Track Your Pipeline With Education Decision-Makers
No gatekeepers. No wasted time. Just direct access to the education sector’s senior decision-makers, so you can fast-track relationships, start meaningful sales conversations, and build a stronger pipeline. Opportunities like this don’t come around often, make sure you’re in the room when they do.
Position Your Brand as a Trusted Partner in the Sector
Standing out in the education sector requires more than just access, it demands trust and credibility. Exhibiting and sponsoring at the show puts your brand front and centre, showcasing your expertise to senior decision-makers actively seeking reliable solutions. This visibility accelerates buyer confidence, making you the go-to provider when procurement decisions are made.
Accelerate Business Growth With Focused Conversations
Don’t just meet decision-makers, turn those connections into impactful business outcomes. Exhibiting at the Schools & Academies Show gives you the chance to engage directly, demonstrate your value, and close deals that drive sustainable growth. This is where visibility and conversations translate into measurable success and lasting partnerships.
Who Attends?
Our audience is packed with the people who matter. From Headteachers and CFOs to MAT leaders and Business Managers, the Schools & Academies Show brings together the senior decision-makers shaping education strategy, budgets and procurement. It’s your chance to engage directly with those who not only influence change but sign it off.
Headteachers
Headteachers are the strategic leaders shaping the future of their schools. They are looking for trusted solutions that can improve outcomes, ease operational pressures, support staff and deliver clear value in a challenging funding landscape. For suppliers, this is a high-value audience with the authority, influence and urgency to invest in products and services that make a tangible difference across the whole school.
MAT Leaders
MAT Leaders are responsible for driving strategy, performance and improvement across multiple schools. They are looking for scalable, cost-effective solutions that create consistency, strengthen outcomes and support trust-wide priorities. For suppliers, this is a highly influential audience with the authority to shape procurement decisions across entire school groups.
School Business Managers
School Business Managers oversee the financial and operational decisions that keep schools running effectively. They are looking for cost-effective solutions that improve efficiency, reduce administrative pressure and deliver measurable value. For suppliers, this is a commercially focused audience with strong influence over purchasing decisions and budget allocation.
EdTech Leaders
EdTech Leaders shape how schools use technology to improve teaching, learning and operations. They are looking for innovative, reliable solutions that enhance digital capability, support staff and improve outcomes for pupils. For suppliers, this is a forward-thinking audience with strong influence over technology strategy and purchasing decisions.
School Estate Managers
School Estate Managers oversee the spaces, facilities and infrastructure that support effective learning environments. They are looking for practical, reliable solutions that improve safety, efficiency, sustainability and long-term site performance. For suppliers, this is a key operational audience with strong influence over estates, facilities and capital investment decisions.
SENDCOs
SENDCOs lead provision for pupils with special educational needs and disabilities, ensuring the right support is in place across the school. They are looking for practical, evidence-led solutions that improve inclusion, reduce workload and help deliver better outcomes for pupils. For suppliers, this is a highly engaged audience with strong influence over SEND-related purchasing decisions.
Governors
Governors help shape school strategy, accountability and long-term improvement. They are looking for credible solutions that support better outcomes, responsible spending and strong governance across the school. For suppliers, this is an influential audience with the ability to guide priorities and support key purchasing decisions.
Past Sponsors & Exhibitors
Two Events. One National Platform.
Each year, we run two flagship editions of the Schools & Academies Show, one in Birmingham and one in London. While each event offers a unique regional focus, both bring together influential decision-makers from across the education sector, giving you twice the opportunity to engage, connect and convert.
By exhibiting at the Birmingham Show, you’ll be placed at the centre of multiple education communities, from schools and academies to independent institutions and edtech innovators. That means more senior leaders, more conversations, and more opportunities to grow your presence across the wider education sector, all in one place.
Co-Located Events:
Exhibiting in London means more than just meeting school leaders, it’s your chance to connect with a broader, more specialised audience. From estates and infrastructure teams to SEND professionals and edtech pioneers, you'll engage with decision-makers shaping the future of education from every angle. One event. Multiple sectors. Endless opportunities to network and grow.
Co-Located Events:
What Our Exhibitors Have to Say
“It’s really important for you to come along to the Schools & Academies Show if you sell to schools or if you’re part of their strategy you’re going to meet some really interesting people and genuinely I would say do it it’s invaluable.”
Olivia Brett, Education Account Manager, Amazon Business
“We keep coming back because we keep getting new business from it.”
Iain Graham, Area Sales Manager, The Minibus Centre
“This show really stands out because the quality of audience, people that we’ve seen today have just been fantastic they’re the decision-makers, they’re the people that we really want to talk to.”
Annette Whalley, Senior Consultant, HSBC
“We’ve been really impressed with the footfall. I must say we’ve been to a few exhibitions post covid and this is certainly a busier event. People are here, the right people here, decision-makers are here.”
Matt Johnson, Group Chief Executive, Commercial Services Group
Elevate Your Growth and Retention Strategies
Elevate your growth and retention strategies to new heights while optimising your budget. From exhibition stands to speaking packages, we have a variety opportunities that will help you win and retain school business.
Enquire about our London and Birmingham Shows