Bespoke Education Events

Stay Part of the Conversation, All Year Round

The Schools & Academies Show’s bespoke education events are designed to support year-round engagement with senior school leaders, MAT executives, and education decision-makers, complementing your presence at the core Schools & Academies Show events.

Each event is shaped around your objectives, audience, and message, ensuring the format and content stay relevant to the priorities facing schools and trusts. Delivered digitally or in person, these engagements help you build awareness ahead of the show, continue conversations afterwards, and stay visible with key stakeholders across the education sector throughout the year.

Are our Bespoke Engagements the Right Fit for You?

Curated Audiences

not mass-market promotion

Relevant Discussion

not generic messaging

Engagement Over Time

not isolated touchpoints

Purposeful Design

shaped around your desired outcome

Webinars

Scalable thought leadership with meaningful interaction

Webinars enable you to reach senior school leaders, MAT executives, and education decision-makers at scale, combining authoritative content with targeted promotion and real-time engagement.

Each session is built around the pressures, policy changes, and strategic decisions shaping the education sector, giving organisations a credible platform to share insight, spark discussion, and stay visible with the schools community beyond Schools & Academies Show.

    • Showcasing expertise on complex or emerging topics

    • Connecting with senior stakeholders across regions and organisations

    • Strengthening thought leadership through content-led engagement

    • Extending impact through on-demand viewing

    • Targeted promotion to relevant education audiences

    • Agenda shaping and content development support

    • Flexible delivery options (live, recorded, or recorded with live Q&A)

    • Interactive features including polls, live Q&A and surveys

    • GDPR-compliant post-event reporting and audience insights

    • Optional on-demand hosting to extend engagement

  • Webinars combine scale with specificity, enabling organisations to engage education audiences consistently, capture insight through interaction, and extend the value of content well beyond the live session.

Private Briefings

Invitation-only discussion in a private setting

Private briefings create space for focused discussion with a carefully selected group of senior decision-makers.

Held in a closed setting, they enable deeper conversation, insight-sharing and relationship-building, particularly when topics are complex, sensitive or strategically important.

    • Engaging a clearly defined group of senior stakeholders

    • Exploring policy, transformation or operational challenges

    • Supporting account-based or relationship-led engagement

    • Building credibility through insight-led dialogue

    • Carefully selected guest audiences aligned to your objectives

    • Agenda development and content support

    • Moderated, closed-door discussion format

    • Full event coordination and on-the-day delivery

    • Post-event insights and engagement reporting

  • The smaller format of a breakfast briefing creates space for more open, engaged discussion, enabling genuine dialogue that’s often difficult to achieve in larger settings. For organisations prioritising depth over volume, it offers long-term value.

Drinks Receptions

Relationship-led networking in a relaxed setting

Drinks receptions offer a relaxed but powerful way to connect with senior school leaders, MAT executives, and education decision-makers, without the formality of a meeting or the noise of a busy exhibition floor.

Hosted on your behalf by the team behind Schools & Academies Show, they’re designed to build familiarity, strengthen relationships, and position your organisation as a trusted connector within the education sector.

    • Networking with senior stakeholders in a relaxed environment

    • Strengthening relationships through face-to-face conversation

    • Supporting strategic account engagement with targeted guest lists

    • Increasing familiarity and trust through informal interaction

    • Targeted promotion to schools, academies, and MAT leaders

    • Agenda planning and content support

    • Flexible delivery options (live, recorded, or recorded with live Q&A)

    • Interactive features including polls, Q&A and surveys

    • GDPR-compliant post-event reporting and audience insights

    • Optional on-demand hosting to extend engagement

  • Webinars combine scale with relevance, enabling organisations to engage education audiences consistently, gather insight through interaction, and extend the value of content beyond the live session.

Which Bespoke Education Event is Right for You?

Webinar Private Briefing Drinks Reception
Reach Broad Highly curated Selective
Interaction Style Moderated & interactive Facilitated discussion Informal conversation
Depth of engagement Medium High Very high
Typical outcome Insight sharing Strategic discussion Relationship building

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Bespoke education events help you engage the right decision-makers, build trust and maintain year-round visibility. Complete the form and we’ll follow up to explore the best format for your goals.