Bespoke Education Events
Stay Part of the Conversation, All Year Round
The Schools & Academies Show’s bespoke education events are designed to support year-round engagement with senior school leaders, MAT executives, and education decision-makers, complementing your presence at the core Schools & Academies Show events.
Each event is shaped around your objectives, audience, and message, ensuring the format and content stay relevant to the priorities facing schools and trusts. Delivered digitally or in person, these engagements help you build awareness ahead of the show, continue conversations afterwards, and stay visible with key stakeholders across the education sector throughout the year.
Are our Bespoke Engagements the Right Fit for You?
Curated Audiences
not mass-market promotion
Relevant Discussion
not generic messaging
Engagement Over Time
not isolated touchpoints
Purposeful Design
shaped around your desired outcome
Webinars
Scalable thought leadership with meaningful interaction
Webinars enable you to reach senior school leaders, MAT executives, and education decision-makers at scale, combining authoritative content with targeted promotion and real-time engagement.
Each session is built around the pressures, policy changes, and strategic decisions shaping the education sector, giving organisations a credible platform to share insight, spark discussion, and stay visible with the schools community beyond Schools & Academies Show.
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Showcasing expertise on complex or emerging topics
Connecting with senior stakeholders across regions and organisations
Strengthening thought leadership through content-led engagement
Extending impact through on-demand viewing
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Targeted promotion to relevant education audiences
Agenda shaping and content development support
Flexible delivery options (live, recorded, or recorded with live Q&A)
Interactive features including polls, live Q&A and surveys
GDPR-compliant post-event reporting and audience insights
Optional on-demand hosting to extend engagement
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Webinars combine scale with specificity, enabling organisations to engage education audiences consistently, capture insight through interaction, and extend the value of content well beyond the live session.
Private Briefings
Invitation-only discussion in a private setting
Private briefings create space for focused discussion with a carefully selected group of senior decision-makers.
Held in a closed setting, they enable deeper conversation, insight-sharing and relationship-building, particularly when topics are complex, sensitive or strategically important.
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Engaging a clearly defined group of senior stakeholders
Exploring policy, transformation or operational challenges
Supporting account-based or relationship-led engagement
Building credibility through insight-led dialogue
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Carefully selected guest audiences aligned to your objectives
Agenda development and content support
Moderated, closed-door discussion format
Full event coordination and on-the-day delivery
Post-event insights and engagement reporting
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The smaller format of a breakfast briefing creates space for more open, engaged discussion, enabling genuine dialogue that’s often difficult to achieve in larger settings. For organisations prioritising depth over volume, it offers long-term value.
Drinks Receptions
Relationship-led networking in a relaxed setting
Drinks receptions offer a relaxed but powerful way to connect with senior school leaders, MAT executives, and education decision-makers, without the formality of a meeting or the noise of a busy exhibition floor.
Hosted on your behalf by the team behind Schools & Academies Show, they’re designed to build familiarity, strengthen relationships, and position your organisation as a trusted connector within the education sector.
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Networking with senior stakeholders in a relaxed environment
Strengthening relationships through face-to-face conversation
Supporting strategic account engagement with targeted guest lists
Increasing familiarity and trust through informal interaction
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Targeted promotion to schools, academies, and MAT leaders
Agenda planning and content support
Flexible delivery options (live, recorded, or recorded with live Q&A)
Interactive features including polls, Q&A and surveys
GDPR-compliant post-event reporting and audience insights
Optional on-demand hosting to extend engagement
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Webinars combine scale with relevance, enabling organisations to engage education audiences consistently, gather insight through interaction, and extend the value of content beyond the live session.
Which Bespoke Education Event is Right for You?
| Webinar | Private Briefing | Drinks Reception | |
|---|---|---|---|
| Reach | Broad | Highly curated | Selective |
| Interaction Style | Moderated & interactive | Facilitated discussion | Informal conversation |
| Depth of engagement | Medium | High | Very high |
| Typical outcome | Insight sharing | Strategic discussion | Relationship building |
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Work With Us
Bespoke education events help you engage the right decision-makers, build trust and maintain year-round visibility. Complete the form and we’ll follow up to explore the best format for your goals.