What EdTechs Need to Know about Communicating Successfully with Schools and Trusts

Schools and trusts are increasingly careful about the EdTech suppliers and partners they choose. It’s not always the most innovative EdTech product that gets adopted, but the one that is clearly understood, trusted and aligned with what schools and teachers believe they need.

This webinar will bring together leading education sector experts to explore how EdTechs can communicate more effectively with schools. We'll look at language, messaging, storytelling, data transparency and how to communicate successfully for the long sales cycles in education.  

Whether you’re an early-stage EdTech developing your first messaging or an established provider refining your narrative, this session will offer practical insights on how to position your product, communicate your value and connect meaningfully with schools and trusts.

The benefits of attending the webinar:

Webinar participants will hear from experts about:

• The language and messaging that teachers and school leaders relate to and the importance of avoiding 'empty buzzwords'

• How to build trust through simple communication on data protection, pricing and product development

• How to tell the story of your product through teacher voices, classroom examples and evidence of impact

• Ways to support the long sales cycle in education by nurturing relationships and demonstrating value over time

• How to choose the right channels and communities to genuinely connect with schools and trusts